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Strategic Brand Management: new approaches to creating and evaluating brand equity by Jean-Noël Kapferer | Goodreads
![Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud](https://i1.sndcdn.com/artworks-1zt94oKA7nZLVNAd-vtQsYg-t500x500.jpg)
Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud
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KAPFERER'S BRAND IDENTITY PRISM Professor Jean-Noël Kapferer represents brand identity diagra… | Brand identity, Brand identity guidelines, Brand identity design
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